Accession Public Relations has launched a newswire service, LadyPR, specifically designed to target women consumers. LadyPR will help companies of all sizes deliver their press releases to women-based media online and in print.

"With the economy in the shape it is in, companies are cutting their marketing budgets and using their limited resources to market strategically and effectively," says Sherrell Dorsey, Accession Public Relations' co-founder and CEO. "Our distribution service, not unlike that of BlackPRWire, PR Newswire or Business Wire, serves a niche market to help companies diversify their marketing strategy."

In addition to distribution to thousands of media outlets, press releases will be featured in the AccessionPR.com newsroom and RSS feed to optimize search engine visibility. Customers will also receive a tracking report of publications that opened their release within the first 24 hours.