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Smart Ways to Sell to Baby Boomers

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Looking for a business or product that targets boomers? There are plenty of opportunities, according to Ladan Manteghi, president of AARP Global Network, who will address that topic in her keynote address at the inaugural Florida Boomer Lifestyle Conference. The conference will be held Tuesday, May 12 in Tampa.

Manteghi notes that boomers are concerned about mental acuity, a healthy diet and exercising late into life. "They are eager to stretch their brains, learn new languages, explore new hobbies, pursue fresh careers and even new romance," Manteghi says. That includes searching for soul mates online, she says.

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The conference is being produced by Creative TampaBay Common Language and ChappellRoberts. Blue Cross Blue Shield of Florida is underwriting the conference.

The conference promises to provide attendees with ideas for businesses, products and services that address baby boomers' needs. Breakout sessions will offer tips and case studies for marketers who want to develop more effective ways of selling to boomers.

Visit the conference website for information and online registration.

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