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Find Your Passion; the Money Will Follow

A musician discovers eastern music and sets off on a lifelong career journey.
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Remember Marsha Sinetar's landmark book, Do What You Love, The Money Will Follow, in 1989? It still holds true. Most of us know a businesswoman who got started because she loved doing or making something so much that others wanted to be part of her passion. How delightful to know that Sinetar's words are still true, and that those who've lived that concept have become savvy businesswomen.

In 1989, Sat Kartar Khalsa was already on the umpteenth version of her vision, with more changes to come. As a teenager in the 1960s she taught herself to play the guitar, hoping to  become a singer/songwriter and the next Joni Mitchell. But then one night she attended a yoga class at a college friend's urging, and her life goals changed. The class was in Kundalini yoga, which incorporates chanting as part of its practice. Here Khalsa found the perfect combination of spirituality and music.

Lesson 1: Pay attention to what makes your heart beat faster.

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As she explored this new world, Khalsa began singing with a group that made recordings in the early '70s on a nearly year-long tour singing in ashrams [religious retreats] and at yoga events around the world.

Lesson 2: Partner with others who can share your passion and move it forward.

By the mid-'70s, the band members began to settle into more traditional lives that included marriage, children and mortgages. As a stay-at-home mom, Khalsa studied another form of spiritual music--traditional Indian Sikh. Her next recording, in the early '80s, featured classical Indian hymns with a new age sound.

Lesson 3: The trajectory of your business may not always be straight, but even the detours will move you forward.

In the early '90s, Khalsa discovered Hare Krishna electronica music, which melds devotional spiritual music with a dance beat. As her children headed to college, she moved to Los Angeles, a hub and mecca of the music that spoke to her. She discovered there that many of her former colleagues and band members were also returning to chanting. A major record producer saw that chanting was beginning to take off--if Madonna and Sting are chanting, can a new trend be far behind? Khalsa's study and preparation put her in a perfect position to re-launch her musical presence.

Lesson 4: Sometimes you'll have to wait for the market to catch up to your passion.

Lesson 5: Don't burn bridges--you never know when you'll meet people again.

As Khalsa's career and recordings took off and she began to tour again, she realized that selling her CDs at the back of the hall would no longer cover her enormous touring costs. Luckily, she had a backup revenue stream: jewelry. When she quit touring, she had helped her sister with the family jewelry business. Not only did the jewelry enhance Khalsa's music, but she also had a talent for design. She now designs jewelry collections around the music on her albums. As she puts it, "Wouldn't you rather have a lovely piece of jewelry than a T-shirt or baseball cap to remind you of a concert?"

An added delight for Khalsa is that people who purchase her pieces often share heartfelt stories about the memories and emotions the pieces evoke. To touch people's hearts through her music and her jeweled creations is a source of great joy and satisfaction for Khalsa.

Lesson 6: Look for innovative ways to add to your product offerings while staying true to your passion. You may even derive unexpected benefits.

Kartar's career so far is a good illustration of an After 55 woman's life. She found her passion early and explored it fully. She spent another phase of her life focused on family while still broadening her knowledge of spiritual music. When that phase drew to a close, she turned her attention back to fully expressing her spirit and creativity.

Many an After 55 entrepreneur can look back with pride to how she accommodated the conflicting priorities of family and work, and then can look forward with renewed energy to the business of life.

Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur. She owns SilverVixens, an online membership community to connect and inform Women of a Certain Age. She also writes the After 55 blog.
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17 Comments

  • Hello, am in the process of discovering what i love to do.but i think i enjoy surfing the net, playing games, doing business, programming.Now the question is, What can i make of these things?

  • Hi I have my passion it is making DVD videos using photos, movement and music. I have done several family weddings, birthdays and preschool events. How do I start? Valerie

  • I have very many passions,cooking, crafts, crochet, scrapbooking. I have five years to plan my homebased business and then I complete my civil service work and I can be my own boss. I have invested so much with crafts that I am sure they can count for my inventory. I do not have space at home so I do not know where to start. Help

  • I get very excited when I am able to teach others about Computers and work on projects related to computers and Jewelry,I love to purchase design, but I do not have the patience to make it, I can develop the patience if I had a place of quiet to do it, that is very difficult to many distractions in my home or space, I have been searching for a business since the 90s, everything requires more money and it is so hard, being a stay at home mom, now my daughter has graduated and I am ready to focus on my life. Having a spoiled child it still is hard.

  • My passion is trees and outdoors, this year I started Tree Transplanters, llc. Which focuses on the sale and installation of larger trees, my website is www.TreeTransplanters.org. I hope what they say is true about finding your passion and the money will follow.

  • My passion is cooking. I get so much enjoyment cooking for others and they tell me how much they enjoyed. I dont have the money to go to culinary school, but was thinking of something to do from home or a small commercial kitchen. Thanks

  • I am a single mother and work 40 hours a week. my inner passion is music. more specific singing. I want to start my own wedding singing company but have no idea of how to get that up and running or where to find the time between taking care of my children and working full-time. Any suggestions out there for me?

    • Janice, Sometimes discovering your passion is the hardest part. If you already know what you want to do, you're ahead of a lot of people! The type of business you want to start requires very little capital, so you should be able to make something happen with a small investment. If you have an friends or family members who are getting married, ask them if you can sing at their wedding for free. Spend $20 on business cards and bring them with you to the wedding. When guests compliment you, hand them a business card. Even if you can only carve out 5 hours a week, you can begin working towards your dream. Best of luck! Gerry www.findyourpassion.com

    • If you are completely new to the business and do not wish to go through schooling at this time (but would rather start right away), I would suggest to work for a company with similar goals to your own. This will get you familiarized with how it all works, the lines, the administration, how it all goes down. I would pick a smaller company, so that you can become more familiar with the intimate details. It also is more closely aligned with how you would be starting your business off. Then, I would gradually work into it. Find one person, any person, who is willing to hire you. You may be a catch for them, as since you are new, they can get a good rate (while you still make a HIGHER earning than before). That is how I would suggest to get started.

    • Hi Janice, The first thing you need to start with your dreamed business is time. You need to create some schedule time to dedicate to your project if not you will get nowhere. I will recommend to you also to go to any school business program; for example in a community college (they are cheap and mostly with an updated program). The school will provide you with an arranged classes specially for people that want to live the thinking and going to the doing. The classes will help you to be explode you creativity and realize what would you come up with as entrepreneur projects. They are just one class anytime that works for you, and you will see the benefit and the reality of your ideas. Wish you the best. Sol.

  • my passion is drinking beer watching sports with friends, eating good food and checking hot woman. I have no idea what I can do, besides opening a strip joint. My wife does not think that is good idea. I need help

    • David B, Become a sales person for a microbrew company. Start your own microbrew company. volunteer to be a sports coach to see if you like it. Open your own restaurant/sports bar. All menu items are made with beer as an ingredient. Become an importer of foreign beer. Become a fashion photographer. Become a food reviewer.

    • Get a life, David. This site is for women who are looking to incorporate positive changes and energy into their lives, not for bored losers like yourself. Jennifer- what about a homemade meals basket business? Perfect for new mothers, families going through a big life event, and a wife who is speding an evening alone while her idiot husband goes to a strip club.

  • Hi. What happens if you know what your interests are but there is no specific product or service involved with it? What if the thing that interests you has no way of becoming a business? E.G - what if you liked reading books about fantasy worlds? Or what if you loved watching historical documentaries? How do you turn that interest into a business?

    • Try writing books on fantasy worlds or making your own historical documentary.

  • Hello, I know what my passion is. I love doing hair and makeovers right now Im involved with marykay cosmetics and butterfly boutique for the accessories just needed alittle more advise what would be the best way to promote my passion without looking like I have too much on my plate.

  • I somehow stumbled upon this site.... i really need it. I have not found my passion, still looking. I think I am going about it the wrong way. I want to thank you for the uplift, as you can tell I am in dire need....It is nice to see women who succeed, and help others to do the same. Thank you!

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