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Weekly UpdatesOne of the major things I've been working on this week is creating a website for my business. I found creating a business website to be very rewarding because it has a meaningful purpose. I created it for parents who are looking to send their children to me and also for parents of children who will be in my care. It will be one of the ways I communicate with parents on a daily basis.
I've also been working with PATCH, a nonprofit child-care resource and referral agency in Hawaii. PATCH helps parents take the guesswork out of choosing child care, with referrals to local providers and important child-care information. As soon as I get paperwork turned in, someone from PATCH will make a home visit to discuss quality care and sign me up for the USDA food program. Once I get on PATCH's referral list, I anticipate more phone calls from parents inquiring about Miss Lorna's Learning Place.
I received a phone call this week from a parent whose child currently attends the preschool where I was previously employed. She feels that maybe a smaller group setting will be a better environment for her child. I told her that a smaller group would give her child the one-on-one interaction and attention he deserves. Having this one parent consider pulling her child out of this preschool to attend my "mini preschool" was a reminder I needed that I am good at what I do and parents can see that.
Reminders like this are an awakening for me to let me know why again I'm doing this ... because it's something I love to do and have a passion for. My best business scenario is: If I can get this parent to transfer her child to me, then other parents will follow in her footsteps and do the same.
When I begin to wonder if I'm doing enough to promote my business, I get a phone call from another parent inquiring about Miss Lorna's Learning Place because of an ad I posted on Craig's List. It's a relief to know that there are other potential parents out there seeking child care.
Being a new small business owner in today's economy, I cannot help but wonder about the "what ifs." But I consciously stop the "what if" thinking and focus on making my business being a success. I've learned that when you think positive thoughts, only positive things happen. More on this in my next blog.
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