Print
Get the Mag
Weekly UpdatesYou make these decisions based on at least the following two things:
1. What you (or whomever will actually be DOING social media) does best. In other words, are you (or they) a better speaker, writer or "actor"? Here's why these things are important:
- If you know you're a better writer, start a blog, not a podcast or vlog (video blog).
- If you know you're a better speaker, launch a podcast, not a blog or a vlog.
- Now, let's say people always tell you that they love to hear you speak and they love your personality . . . let that shine through with a video log. This way people get to fully experience your bubbly personality.
2. Which format would your audience prefer?
If you know your audience consists of people who have extreme jobs and spend a lot of time on the go, it doesn't make sense to start a blog. Will they really sit still long enough to read your blog week after week? Maybe, maybe not.Why not offer them a podcast instead? Audio files are portable, and your listeners can download and listen in from wherever they are--car, treadmill, commuter train or hotel. Most smartphones, like iPhones and BlackBerrys, can play audio files as well.
However, if your audience is highly analytical and you know they like to read, a blog is perfect!
Take your time and select the right medium. Also factor in that each social media tool achieves different objectives; blogs are great for building thought leadership, and podcasts are good for ramping up speaking opportunities.
Another thing to note: Most podcasts need to be edited, so if you 're not an audio editor, that might be an additional expense. And the same scenario potentially exists for video--do your research.
Granted there are a lot of things to consider, but it's better to do it now than face changing course once you've started.
P.S. Bonus resource: if you've decided on using video, check out my friend Jim Kukral's online video resource: OnlineVideoToolkit.com
RSS