Lena West: Seriously Social

What All this 'Tribe' Talk is About . . . and What it Means for Authors

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With nearly 500,000 traditional and self-published books released every year, it's become a massive challenge to get your book to stand out and sell, no matter how revolutionary it is. And much of what worked a few years back falls flat today.

So, my business buddy Jonathan Fields has spent literally the past three years tracking, reverse-engineering and then innovating new book-selling strategies--largely to help sell his own book, Career Renegade. (He also has a website by the same name.)

But he also realized how much misinformation is out there. So last month, he released a white paper called "The Truth About Book Marketing" that busted a lot of myths, annoyed a bunch of people and generated a lot of attention. (This is just how Jonathan rolls.)

Based on the huge interest in the report, he decided to launch TribalAuthor.com as a tool to share what's really working in book marketing today. Jonathan has sold thousands of books himself!

And in typical Jonathan style, he's now scheduled a Tribal Author Camp in New York City on Nov. 14 and 15. Because I have a book coming out next year, I signed up for TAC yesterday. If you have a book out now that's NOT selling well or if you have a book coming out, you need to be there, too.

Many of you know I don't attend events unless I'm speaking--well, this time, I'm the student. That's how important I think this event is. 

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LENA'S SPEAKING ENGAGEMENTS:

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