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Weekly UpdatesThis time, I want to expand on one of the ways I mentioned in that post to get more comments on your own blog, and that's O.P.S. (Other People's Social).
The O.P.S. concept is such a critical part of your social media strategy, and many entrepreneurs get it wrong. They either don't comment on anyone else's blog/podcast/FB page at all or they comment on the "wrong" person's blog/podcast/FB page.
For the record, I totally get that there are no "right" and "wrong" people. But I focus on the business side of social media marketing, and from that perspective, there are "right" and "wrong."
Commenting on the "right" person's blog will start to develop the social media street cred that you need to build a platform on the social grid. (Gosh, how many buzzwords were in THAT sentence? Yeah, but ignore that, what I wrote is true.)
Commenting on the "wrong" person's blog will just waste your time.
Here are four ways to tell if a blog is worth commenting on:
- Do you and the blog owner share target markets? You don't have to be in direct competition with the owner of the blog, but a good commenting strategy works best if you comment on blogs that your target market is more apt to read. It just makes sense: Be where your market is--even if that means being on someone else's blog.
- What is the date of the last post? If it's more than two weeks, chances are the blog isn't that active. More than a month? Forget about it. Move onto the next blog.
- How many comments does the blog have? Many people may not agree with me on this, but it is what it is. Scan through blog posts for the past month and see how much interaction happens on the blog.
- Is the blog owner on Twitter, Facebook or LinkedIn? My experience has shown me that the more social media services and tools a person uses is a good indicator of how up-to-date and active the blog will be.
I'm sure many people are asking, "Why should I even comment on someone else's blog at all? Does that really get me anywhere? Do people really read those things?"
The answer is: Yes! And, I'll elaborate next time. . . .
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