Do you really know your banker? Many entrepreneurs who are asked this question respond by naming their bank, not their banker. As an entrepreneur, your business will benefit if you have a personal relationship with your banker.

"We prefer a long-term relationship with our clients and find that most loyal clients want a similar commitment," says Tina Robinson, Union Bank regional manager. "Clients understand and become more interested in banking with you when you express a genuine interest in their financial goals, their business and their accounts."

If you're looking for a banker or want to get to know your current banker a little better, the following tips may help:

• Do your research. Discuss your banker's experience and professional background, and research the financial institution. Does your banker specialize in certain services? What's the bank's history? Does the company support small business and the community in general? What's the institution's lending track record? Know whether your bank has the products, services and expertise required to service your specific business needs. For example, if you rely heavily on international transactions, you'll need a banker who understands foreign exchange. Also, discuss with other customers what services they utilize.
   
• Make time for face time. Despite the ease and convenience of telephone and online banking, face-to-face communication is still an important part of getting to know someone. You should make sure to visit your banker in person and visit the branch regularly. More important, your banker should also visit your place of business on a regular basis.
   
• Talk to your banker. Make sure your banker knows you and is aware of your financial goals. If your banker is aware of your plans, such as starting a business, saving for college or preparing for retirement, she can provide services and make suggestions tailored to meet your financial needs. If your banker is not calling you, it's time to pick up the phone and contact her. Set up an appointment today to have a face-to-face meeting.
   
• Establish more than one bank contact. Develop relationships with more than one banker, and make sure other bankers know about your business strategies and goals. If by chance your main contact is transferred or leaves the company, it'll be easier to maintain your business relationship.
   
• Stay connected. Get to know other clients, tellers and the staff at your branch. Join local organizations and attend networking events. If your bank hosts a client appreciation day or an open house, try to attend--you may have the opportunity to meet other bank executives. Some banks also sponsor financial workshops or seminars that may be good networking opportunities. Having a strong relationship with your banker may help ensure that your business is included on the guest list for such activities.
   
• Trust your banker. It may seem cliché, but trust is truly the key to building a solid relationship. If you trust your banker, you'll likely trust her suggestions. You should also be honest with your banker, alerting her about any concerns or issues you may have. If a financial problem arises, trust your banker to offer solutions.

Having a strong relationship with your banker is central to building a solid team of professional resources to help you reach your financial and business goals.