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Moms Are Great Businesswomen

Motherhood and entrepreneurship complement each other in many ways.
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I think being a mompreneur is a pretty tough job. I struggle daily to find balance between work and motherhood. And yet, I wouldn't trade it for anything, and I believe that each somehow complements the other.

I started my business when I became a mom, so I think there's a connection between business and motherhood. I have found that running a business is not entirely different from running my family. In fact, my family flourishes most when I run it like my business. With my family, just like with my business, we create vision and mission statements, set goals and strategize. We meet monthly and even do team-building activities. So overall, I think my business benefits from me being a mom.

However, sometimes I feel taken less seriously by others because I put motherhood first. Through this column, I meet moms all the time who are afraid that they can't build a business because they are parents. Not true. Just because I choose to put my family first does not mean I shortchange my business. I found a great book by Julie Lenzer Kirk called The ParentPreneur Edge that shows what parenting teaches us about building a successful business. Kirk's book shouts out why being a mom makes me a better businesswoman.

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"Like being a parent, owning a business is the toughest job you'll ever love," Kirk says. "What most people don't realize is that the right business is also one of the best ways to take control of your life."

Here are seven tips from Kirk to help get you going:

  1. Develop a game plan. Just like you planned for the arrival of your baby, you need to plan for the birth of your business.
     
  2. Save your money--or get used to not eating out. It takes money to make money, so you'll need to invest money into starting a business. The good news is that if your kids are young, eating out may not be a ready option, thus making it easier to avoid temptation.
     
  3. Line up the support squad. Many mompreneurs work while the kids are asleep, but there will be times when you need to focus on work beyond nap time. Hire a high school student to help or, even better, arrange reciprocal play time with another mom so you both get a break.
     
  4. Find a business in a field you know about. The chances for a business to be successful increase when you work within an industry you know. If your skills or passions take you to an unfamiliar place, see the next secret.
     
  5. Ask for help. A well-kept secret: Most people will help--if you ask them. Find someone, locally or online, who has done what you want to do. Ask him or her to advise you. Learning from someone else's mistakes and successes is priceless.
     
  6. Include your kids where possible. Don't hide your business from your children--make it a learning experience for them. There are many ways to include them, from simply labeling and packing boxes to filing and entering data.
     
  7. Find your passion. Starting a business isn't easy, but neither is parenting. Find something you love, so when the going gets tough, your passion for it will keep you going.

What I like most about The ParentPreneur Edge is that it reveals that what we are really building both at home and at work is a legacy. As parents, we want to raise children who are happy, responsible citizens. As entrepreneurs, we want to raise a company that contributes to its customers, employees and community.

Never apologize for being a mompreneur. You can have it all.


Lisa Druxman is the founder and CEO of fitness franchise Stroller Strides. Druxman is also a nationally recognized speaker and author, and is considered an expert in the field of fitness, particularly pre- and postnatal fitness.
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  • I love your article. You are an inspiration I left law enforcement to tackle my non profit that provides safety products, and gifts donated from businesses for free to military families of deployed soldiers. I am the wife of a soldier, so it came a time for me to put my family and values first. Excellent tips. I hope I can make it to your level and meet great woman business who can help in spreading awareness of hardships of military families.
  • It always excites me whenever I see women put up their own businesses and become independent. Mompreneurs have great insights into marketing gaps and the effort they put in to juggle their time to balance home and business is really amazing. Cheers to all the moms who give it a go! I hope we will continue to see the rise of mompreneurs as future leaders of our businesses and communities. http://www.sphinxx.com.au
  • So true! The passion part in particular! All too often I work with women who are being told to start with the idea of what will make money. That rarely works! Times do get tough and you do get tired, and your passion gives you the energy to keep going!
  • Focus, focus, focus! Envision, script and layout the game plan. I love sharing with my daughter how much fun it is in having a home business. Here are some things that I have found very useful for me, a group of successful women to mastermind with, it's such a great way to receive support! Social media is transforming the way business is done and reaching out to your demographic and perfect client/market is so very easy to do these days. The best part about being a Mompreneur-having all the time and energy to do what is truly gratifying, spending quality time with my family!
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