Aliza Sherman: Woman at Work

Woman at Work 3: Sarah Browne, Guru of New, Talks Social Media Etiquette

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Our guest is Sarah Browne, Guru of New. Our topic this week is about playing nice in the social media sandbox or how not to be an e-hole.

From her site:

Sarah Browne--the Guru of New--is a social media strategist, award-winning writer, market researcher and often-quoted expert on new products, innovation and technology. A veteran of countless product launches, including many first-to-market brands, technologies and categories, she's brought her consumer-insights expertise to companies ranging from global giants (Microsoft, Yahoo!, Gillette, Pepsi, eTrade) to startups and small businesses.

Sarah gives advice for women business owners about how to avoid being an e-hole and how to use social media well.


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What are some examples of "e-hole-isms" you've seen or experienced?

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