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Women's-Only Networking Grows

Whether online or off, women have no shortage of places to meet other women biz owners.
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When Michelle Dunn wanted help, she went looking for other women business owners. Recently divorced with two small children, Dunn wanted help growing her business, which sells personal-finance books and classes. Too busy to go out for in-person networking events, Dunn found what she needed on the internet--at Digital Women, an online networking group for women entrepreneurs.

She has been an active member since Digital Women started in 1998, asking questions on its forums and learning more about how to sell her wares. She's found help designing her website, and another member now serves as her web host. Now that her kids are older, she also does in-person networking--with the women-only New Hampshire-based organization Women Inspiring Women

Why women-only groups?

"You can get help, keep your sanity, get other opinions and talk with other moms who might also be working from home with little kids," she says.

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When it comes to networking, apparently, men really are from Mars and women from Venus. In this post-feminist era, you'd think co-ed networking would work fine, but many women business owners say they prefer to stick to their women-only groups.

In the past decade or so, there's been a boom in women's groups that mirrors the growth in the number of woman-owned businesses (see chart). They're now more than 8 million strong, making up nearly one-third of all U.S. businesses, the Center for Women's Business Research reports.

Women networkers say they relate better to other women business owners, who share their compassionate, helpful approach to networking. Some women find online camaraderie in virtual networking groups such as Digital Women. Other groups offer everything from help finding business financing or a mentor to in-person classes and events. Many offer more than one membership level, with extra services and event discounts going to higher-paying members.

Women's groups have continued to grow because women feel more at ease in all-women groups, says experienced networker Annette Walden Mason, whose Painted Lady Enterprises sells greeting cards and promotional items.

"We're more nurturing, we're more caring, and we generally want to help each other," she says. "Also, a lot of women go into businesses that appeal to women--that's their target audience. Maybe they do direct sales or sell jewelry. So women's networking groups are a natural place for them."

Mason is a licensee of the Atlanta-based networking group The Joy of Connecting, which offers casual, in-person networking in small groups that meet in members' homes--just one example of the different styles in which these groups deliver their services. Downtown Women's Club offers online learning, community forums and in-person networking, all for a flat $49 a year. It also has an affiliate partner program where members can earn referral fees.

Another group, Ladies Who Launch, has drawn ambitious women who dream bigger than being a one-person company. Founder Victoria Colligan says LWL recently added two new workshops that appeal to the organization's two main member segments--a four-week Incubator Intensive for startups, and The Fresh Entrepreneur, a business growth and branding class.

The downturn also may have spurred growth in women's networking. Colligan says women are less focused on work-life balance issues now and are more serious about making their businesses succeed. LWL has a lifestyle and work-balance focus, but Colligan says that's taking a back seat in this economy.

"Women really want to learn how to make money and be able to support themselves," she says.

Many newer groups are using a business model popular at social networking sites such as LinkedIn, and offer a free membership level. This allows women to get involved and get a taste of the group before deciding to ante up for more costly service levels.

The likely queen of that pack is Wild Women Entrepreneurs, which brings a young, kicky snap to the networking scene. The WildWE, as it's known, reports more than 50,000 members at its free level. The group, which turns 5 years old this year, offers broad online resources, in-person events, professional coaching and financial services.

Founder Ja-Nae Duane was working with Rise, a precursor to LinkedIn, when she spotted the need for more women's networking options.

"Women network differently," she says. "I thought I needed to help women get back to a sense of community."

The wide variety of women's networking groups represents a big change from a few decades back, when women business owners struggled to find affinity groups where they felt at home. In the 1970s, there weren't many places where a woman business owner could network with just women. Many trudged to local chamber of commerce events but didn't necessarily feel at home there. The primary women-only group was NAWBO--the National Association of Women Business Owners--which began helping women's-lib-era entrepreneurial women build their businesses.

NAWBO's still going strong, now helping 21st century women entrepreneurs with one of the broadest arrays of support services around. Among its member benefits today are product and service discounts from the organization's many partners, legislative advocacy on issues important to women owners and annual awards.

For information about networks dedicated to moms and mom entrepreneurs, see "Use Mom Communities to Make Money."

Pick Your Flavor
There's a women's networking group for every taste and budget. Some are long-established and some fairly new; some are online only, while others hold in-person events or offer one-on-one mentoring. Consider this a small sampler of the large assortment of women-focused networking opportunities out there.
 
Group/Site Founded Members Services Cost
Digital Women 1998 17,000 all-online support for entrepreneurs Free-$47
eWomenNetwork 2000 "thousands" 800,000-person e-mail list personal online profile, members-only events,
database access, online forums
$290+$16.95/mo
The Joy of Connecting 2002 non-member; 15,000 have participated intimate, in-person networking events in private homes $25 a meeting
Ladies Who Launch 2002 nearly 4,000 in-person meetings and events, online resources, free ads $25-$450/mo
Mompreneurs 2003 3,000+ online forums, marketplace, help with work/life balance Free-$25/mo
National Association of Women Business Owners 1975 7,000 comprehensive networking and business growth help $225-$670
varies by  locale
Wild Women Entrepreneurs 2005 50,000+ 2,000 paid events, classes, funding assistance, online resources, activities free for paid members Free-$43/mo.

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  • It's wonderful to read about the growing numbers of women entrepreneurs, and the resources available. The emphasis on community and helping one another is so inspiring. Entrepreneurs are often seen as such solo beacons of light in starting an organization. But this is absolutely untrue. The amount of people who have helped; the right timing of a venture; the hardwork and diligence of so many, many people building together...whether people who are directly on an organization's team or, as in these networking groups, people who provide a community of support...it's so important to have and recognize these invaluable contributors to an organization.

    Sincerely,
    Pamela Hawley
    Founder and CEO
    UniversalGiving

    phawley@universalgiving.org
    www.universalgiving.org

    Living and Giving blog
    www.pamelahawley.wordpress.com
  • Cindy
    I've loved Women in Insurance & Financial Services (WIFS) - check them out! http://w-wifs.org/
  • Glad so many are finding this piece useful! It was interesting to research and discover how many women-focused networking groups there are now. Not to date myself, but I remember back to when it was just NAWBO!
  • vickidonlan
    Women Networking groups are the answer to the most serious affliction I hear from my women business clients - isolation. It is the number one complaint of women small business owners. Finding a women networking group in your area or in your trade and/or profession, allows women to feel that they are not alone in their feelings. The just knowing that someone else (who looks like you) is having the same business issues can help a woman through her toughest business days.
  • Excellent article. Very encouraging.
  • Steff Gelston
    Very interesting article. I think Ja-Nae hit the nail on the head: Women do network differently. Women, in many cases, build their businesses differently, too. From my former perch as The Boston Globe's Workplace Editor, I came to see that for some women the decision to strike out on their own is partly about passion, partly about lifestyle. If you are thinking about starting your business, Ja-Nae offers some excellent advice in her book "How to Start Your Business With $100." I'm a work colleague of hers so I may be biased -- but it's certainly a good place to map a plan to follow your bliss.
  • Samantha
    I met Ja-Nae at an event and thought she was great. I even bought her book that just came out: How to Start Your Business with $100. It is a wealth of information and was an easy read. Kudos to Ja-Nae and Wild Women Entrepreneurs.
  • maggie5026
    I have been a member of Digital Women since 1998. First starting out as a home business doing web design. The branching out to have a store front and then purchasing a computer repair business. Its been up and down hill for the past 10 years but I wouldn't have it any other way.
    Great meeting other women in business and networking with females that have so much in common.
  • vanetworking
    I've been a member of Digital Women for years! Fantastic network to socialize at :)
  • Great article! Thanks for the list of resources the details on each within the article. I am actually a Wild WE member. I really enjoyed the events, especially since they often allowed for multitasking (christmas shop to support local women vendors, while tasting wine, seeing a fashion show, and networking), which is essential for business owners and those trying to find some work life balance. I soon got to know Ja-Nae and got involved at the management level by volunterring services in order to support the group. I hope to be involved in Wild WE for many years to come.
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