April 15 is right around the corner and, in the last-minute scramble to file taxes, many of us forget to maximize our deduction power. If you're a last-minute scrambler, don't worry. Reading this column is your first step in making sure you leave no deduction unclaimed. Here are 10 commonly missed business deductions:
- Advertising and promotion costs. Each year, I spend millions of
dollars advertising for my businesses. Whether it's TV, internet, radio or
print, you better believe I deduct every dollar as a business expense. All
you need to do is ensure that the advertisement is directly related to your
business, and document the expense (through saving receipts, etc.). So,
whatever your business, if you spend money to maintain your business's
website, print business cards, run a Yellow Pages ad or use any other
advertising methods, deduct the cost.
- License and registration fees. Each year, business owners pay out
a lot of cash for licenses and registration fees just to stay in business.
Many don't realize that these expenses are deductible. For example, if you
paid your state or local government for licenses (such as a cosmetologist's
license or physical therapist's license) and any business operational
licenses (such as hazardous waste hauling or a liquor license), you can
deduct those costs. Just make sure you keep all the documents, canceled
checks and receipts.
- Net operating loss carryback. Good news! If your business lost
money last year, the NOL carryback deduction is your consolation prize. In
an effort to throw a lifeline to small businesses in this economic climate,
the IRS has extended the carryback rule to five years. To qualify, your
business must have received $15 million or less in gross receipts over the
previous three years. So, if your business made money in 2006 but suffered a
loss in 2009, you can now carry back your losses through 2006. As you might
guess, claiming this deduction is complicated. It involves numerous
calculations from both the carryback year and the current tax year in order
to determine the amount. So you might want to secure a competent tax
preparer to help you through the process.
- Subscriptions. I'm always looking for ways to improve and expand
my businesses. I do this by reading as many journals, books and magazines
related to my industry as possible. These expenses, too, are deductible. If
you're like me and like to stay up to date in your business area, make sure
the subscription is to a periodical (e.g., newspaper, magazine, newsletter,
trade journal) that relates to your field. Keep accurate records of the
cost, and then you can deduct it. So, continue to read up on ways to improve
your business while resting easy knowing the government is practically
paying you to do so.
- Legal and professional fees. Let's face it; your business needs
professional representation. Isn't it great to know that these expenses are
deductible? Whether you hired a tax preparer to file last year's tax return,
a bookkeeper to organize your financial records or an attorney to advise you
in business dealings, you can deduct this expense. The only hurdle you will
have to overcome is making sure the services were performed for your
business, and that you maintained detailed records and receipts.
- Education expenses. We all know continued education and training
in any field are important. Good thing the IRS knows this, too, and allows
taxpayers to deduct the cost of education. This includes education and
training for yourself and your business's employees. You just have to show
that the training maintains or improves the skills required for your
business--or that it is required by law to keep you or your business
licensed legally. For example, if you are a self-employed Realtor and you
attend a conference on the current housing market, you can deduct the cost
of the conference and any required materials.
- Internet-related expenses. Take advantage of all the internet has
to offer your business--including permissible deductions. Expenses such as
domain registration fees, webmaster consulting costs, monthly hosting fees
and annual domain costs are deductible. So, whether you're in business as a
freelance writer or pet store owner, if you use the internet as your virtual
storefront, keep copies of all your invoices and deduct the cost.
- Wining and dining clients. I love to eat. And so do my clients
and customers. If I pick up the tab for entertaining clients and investors,
I can deduct 50 percent of the cost, as long as the meeting and
entertainment are related to my business. This deduction can save you a ton
of money.
But to get every dime possible without getting into trouble with the IRS, keep detailed receipts. For example, jot down the name of the person you had lunch with and the reason for your lunch date directly on the lunch receipt.
- Credit card convenience fees. It is great to be able to offer
clients the convenience of paying by credit card. The major bummer is that
we often get stuck paying the convenience fee for offering this method of
payment. However, if you keep accurate records and receipts, you will be
able to turn the bummer into a deduction for the fee.
- Charitable contributions. I love this deduction! I encourage everyone to find a charity he or she is passionate about and give generously. As long as you can document your contributions with receipts showing the charity name, date, description and value, you can deduct the amount you give. Always make sure the charity you are contributing to qualifies with the IRS as a charity by searching IRS Publication 78.
Don't miss out on these money-saving deductions in your rush to file. And remember that finding qualified help with your taxes is simple to do and will save you money. To get the most out of these deductions, talk to a competent tax professional.
Roni Lynn Deutch is known as The Tax Lady for a reason: She has two decades of practical experience resolving IRS tax problems and preparing taxes for taxpayers nationwide. Consequently, she has become a well-known media personality and one of the few go-to tax experts in the country.




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