Marketing is no longer a one-way game. Be prepared to hold a dialogue with customers.

To use it effectively, make sure you have something to say, something nobody else can say.

In this second of a 2-part series, we explain how to keep your prospect from bolting.

If you aren't, here's your blueprint for success.

Defining your brand is easy. Living up to that promise--from your invoices to your office decor--is harder.

Like dance partners, they have to work in tandem, because neither one can do it alone.

5 steps will help you turn your customers into referral sources.

Give your business the boost it needs with an Action Blueprint.

Don't waste time with clients who aren't the best fit for what you sell.

Your nonverbal message is saying more than you think to women of color.

Here are 10 ways to increase your conversational savvy--the missing ingredient for stellar sales.

Relationships with businesses reaching similar markets can benefit both parties.

We offer examples of successful ads that appeal to multi-influential women of color.

These tips will help you get past the gatekeeper and meet your stated objective.

With control over 85 percent of purchases, they are the comptrollers of the new consumerism

Doing so can confuse customers. Stick to your brand focus, and be the best at what you do.

Heed the following tips to shorten your sales cycle.

If you're a freelancer, here's how to keep the pipeline flowing.

If Social Media Fatigue Syndrome has you down, here's how to get over it.

Get your message across by creating a compelling visual story for your audience.

It's the extra value you offer that sells your product for you.

Online options deliver more than one way to secure a sale.

The new sales formula combines social networking with old-fashioned phone calls.

Here are 5 more misconceptions about PR and its uses.

Use these 7 strategies to make your brand sustainable.

Yes, they require a commitment. But the rewards--visibility, branding and customer interaction--are invaluable.

Every business can benefit from these shrewd suggestions for keeping your clients satisfied.

If you can create customer loyalty, you've got the key to success.

Here's how to get that all-important meeting and position yourself for future sales.

In this first of a two-part series, we caution against the first 5 of 10 common PR mistakes.

What do you do when you run out of ideas? Here are 5 suggestions.

Follow these 6 steps to create an action plan that will deliver your brand promise online.

If you cultivate your relationships, your contacts will promote your business to others without you even being there.

You'll stay healthy by reinforcing your brand promise in everything you do.

These 4 steps will help you craft a perfect product pitch so you'll stand out among the crowd.

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.

Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.

More important than looking good, it must clearly communicate the value of your business.

This well-known PR tool can be repurposed many times.

These 5 secrets will leave the audience wanting more of what you're selling.

All you need are the 4 keys to success: packaging, novelty, price and accessibility.

Act like every speech is your only product, and you'll be sure to deliver.

Get insight about dealing with personal pain while running a biz.

Engaging in any one of these could sabotage your brand.

Those who see beyond the recession know that marketing now is more important than ever. They won't let these 6 mistaken beliefs scare them.

Being an award winner or even receiving recognition as a nominee can help raise your corporate profile.

To succeed in today's business world, you have to become a player in social media platforms.

Blinders are for horses. Make sure you see potential where others see failure.

Those who plan for the best but prepare for the worst usually come out ahead. Put that maxim to work for your networking plan, too.

It's not enough to get people to your site; you need to keep them coming back for more.

Networking pros offer their tips for making the most of your time with business peers.

Shun meaningless words like 'a lot' and 'guarantee' in your copy. It'll help you out a lot--we guarantee it.

The choice of a charity should be carefully considered. Use 3 steps to make a win-win decision.

These 6 insights will help you overcome your fears and get comfortable selling on your own terms.

Barack Obama knows the key to sales is conveying to buyers--voters--what's in it for them. Do your customers know the answer to that?

Take advantage of one expert's winning insight for succeeding in the new millennium.

It's not as simple as a+b=c, but it's not E=mc2, either. Follow these 5 strategies to land some much-coveted free press.

Here are 8 tips to make the best possible impression when a reporter contacts you.

Follow these 3 steps to get your product the publicity it deserves.

Word of mouth is your best marketing tool, and an up-to-date mailing list is an integral part of keeping the buzz going.

Have an intelligent discussion with your webmaster about how to reap big bucks from the net.

Savvy self-promotion can boost your brand and your bottom line.

Experts know how to craft words that engage your target audience and get your cash register ringing.

Minorities possess more than $2 trillion in purchasing power. You want a share of that? Craft a better marketing plan.

Don't keep your unique selling proposition a secret.

'Our revenues shot up,' says one entrepreneur who hired a high-end PR firm to launch her company.

Instead, position your company as a helpful resource and watch clients come calling.

These 10 tools can help you get the recognition you've been craving.

They can be your secret weapon in writing a book

It's all about content, coding, creativity--and the 'cool factor.'

From blogging and podcasting to online advertising, here are the tools you need to energize your outreach.

A platform lets a publisher know you have a ready audience for your message

Not quite sure how to make the most of internet opportunities? This two-part series will teach you what you need to know.

If a media darling likes your product, you're on your way to a free endorsement.

Marketing is the fuel that drives your sales, so make it a priority.

The best examples include concrete results, emotional language and special benefits.

Your business and your budget will help determine the most effective way to promote your product.

Tame your inbox and add flair to your PowerPoints.

Find out in advance what topics magazines plan to cover, and pitch your stories accordingly.

Watch sales skyrocket after implementing the following tips.

Entrepreneurs who've coped with sleep deprivation say lack of rest can wreak havoc on your business.

Use the following tips to get ink in blogs. It isn't the same as pitching traditional media.

Market your firm through winning employees and independent contractors.

Women are naturally winning with Web 2.0 and the new-media marketplace.

The essence of sales is finding out what someone needs and providing it.

The following plan will show you how to set measurable goals and develop specific activities throughout the year.

Get out there, be unforgettable--and don't sell.

You can reap big benefits by taking advantage of this opportunity to maximize your company's PR.

We dispel the myths and expose the secret power for savvy business owners.

Nervous about appearing on TV? We've got your guide to appearing professional, acing the interview and rolling with the punches.

Create runaway word-of-mouth marketing for your business online.

Business partnerships don't last forever, but that doesn't mean the breakup has to be heart-wrenching.

Boost your sales with prospecting nuggets you can bank on.

Learn the basics of setting up an e-newsletter, from picking a topic to growing your mailing list.

Get the edge in new media marketing using CHARM.

3 tips to turn profit into a starting point instead of a long-term goal

In part 2 of this 2-part series, an expert woman negotiator shares her advice on working past deal-making roadblocks.

These 3 keys will transform your prospects and customers into raving fans.

Go through the life cycle of an online press release--from keyword optimization and distribution to determining your ROI.

Get to know the itsy bitsy spiders you want crawling around your website--and why they particularly love blogs.

How important is branding to the success of your business? It's what brings your business to life.

It's not always about clawing your way to the top. Supportive business women reap major benefits through strategic partnerships.

Develop great relationships with the media to ensure plenty of press for your business.

In part 1 of a 2-part series, an expert woman negotiator shares her insights on how women negotiate differently than men.

Even if you use just 1 of these 5 new media tools, you can get a boost for your business.

How can you hook the media with your pitch? Know what they're looking for and present your company accordingly.

Energize your sales and build the brand you've always dreamed of by paying attention to the image you project.

Have a negative image of the sales process? It's time to change your attitude.

Successful entrepreneurs share their secrets to bringing in business and making sales, from traditional techniques to guerrilla tactics.

Women CEOs manage communications pitfalls in a 'man's world' and also get past the dreaded 'feminine subterfuge.'

Think a trade show could benefit your business? Figure out what you want to accomplish, then start your research.

June is the time to start pitching media outlets for their holiday gift guides. Here are 10 tips to help you get one of their coveted spots.

The top 10 reasons new media marketing is a best bet for women entrepreneurs

Learn the tricks to e-mail marketing that'll take you from e-mail to e-sale.

Train yourself to be media-savvy by taking these tips to heart.

Hear what women around the country think about turning on the sex appeal to make a sale.

Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.

This primer on customer service will leave your clients happy and your business booming.

Building publicity for you and your business can be done one day at a time.

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

Learn what this critical business term means and what you can do to establish one for your company.

Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.

Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.

Are you so mired in everyday business you have no time to grow? Use these 5 steps to turn your calendar into your most important strategic partner.

If you're ready to captivate the hearts, minds and pocketbooks of millions, use this as your cheat sheet to influence the masses.

Hard-copy press kits may look impressive, but they won't have the reach and impact of a professional online newsroom. Here's how to make one.

When trying to reach the "Mommy Market," keep their busy schedules and individuality in mind.