Essentials
Technology allows you to serve clients while enjoying a bit of R&R.

A serial entrepreneur finds a way to bottle the exotic flavors of her travels.

'Our revenues shot up,' says one entrepreneur who hired a high-end PR firm to launch her company.

Word of mouth is your best marketing tool, and an up-to-date mailing list is an integral part of keeping the buzz going.

Even in male-dominated industries, women can excel. 3 female CEOs tell you how.

The CEO and president of HUYA Bioscience International lends an insider's view into her successful ascent to leadership in an industry traditionally dominated by men.

Public speaking is a marketing tool that keeps on giving, so get past your fear and nail every speech every time.

Minorities possess more than $2 trillion in purchasing power. You want a share of that? Craft a better marketing plan.

Diversifying your business and learning to say 'no' can bring you success.

Don't let your emotions get in the way of sales success.

These two middle-age moms are bad news for scofflaws.

This exhaustive checklist will prepare you for success and maximum productivity.

Blogging has grown to the point that women bloggers even have their own annual conference.

Four women find creative ways to overcome obstacles that could have killed their businesses.

Instead, position your company as a helpful resource and watch clients come calling.

America is the land of opportunity, and immigrants are taking full advantage.

A key improvisation researcher says this special skill can bring women entrepreneurs unanticipated business success.

Angel funding is becoming easier to attain, even if you're an established business.

Sun-protective clothing is catching on, as people become more aware of the dangers of UV radiation.

These entrepreneurs found a variety of approaches to successful growth.

In some international markets, an open mind is more important than an open wallet.

How one woman went from enduring corporate gloom to living the sweet life.

Don't count the women out. They're making a difference in technology, too.

'Real You Incorporated' teaches how to express your unique personal brand as a marketable business brand.

Mothers and daughters say that owning a business together is rewarding--and fun.

For some, starting a business is all about natural beauty.

The industry is booming, and entrepreneurial ventures are expanding its reach.

Why aren't more women entrepreneurs cashing in on the benefits of going public?

These recent page-turners aim to help women and their businesses reach their full potential.

Copreneurs say working alongside a spouse can enhance a marital relationship.

Alice + Olivia's 'quirky but wearable' designs are flying off the racks in more than 500 stores worldwide.

The latest buzz about alpha males has spawned workshops and books geared toward both women and men who want to become more 'alpha' in business.

Female franchise leaders offer advice and encouragement to would-be entrepreneurs and franchisors.

In observance of Black History Month, we look at black women's entrepreneurial experience in America, today and in the past.

The business lunch is not about the food. It's about building relationships to boost your bottom line.

3 'Remarkable Women' explain how they've grown their businesses.

The essence of sales is finding out what someone needs and providing it.

Women navigating the VC process reveal their errors and offer advice for procuring investment dollars.

The following tips can help you transform your entrepreneurial dream into a business reality.

Entrepreneur's 2008 Women in Charge conference keynote speaker, Adela Cepeda, reflects on women in business today.

Starting the Women Presidents' Organization was the launching pad of Marsha Firestone's success.

These 4 women entrepreneurs survived breast cancer and their businesses did, too.

Your key to growth may be right in front of you--in your current employees and business associates.

In part 2 of this 2-part series, an expert woman negotiator shares her advice on working past deal-making roadblocks.

How important is branding to the success of your business? It's what brings your business to life.

In part 1 of a 2-part series, an expert woman negotiator shares her insights on how women negotiate differently than men.

Have a negative image of the sales process? It's time to change your attitude.

Corporate diversity programs help women get a foot in the door at big businesses and help corporations find and keep more customers.

Discover the powerful characteristics that can move you from ordinary to extraordinary.

How can you make sure your business stays afloat? Learn to manage your cash flow--even if it means having to make some tough choices.

10 questions to ask when creating a business plan for your first year and beyond.

Minority-owned women's businesses are growing at a fast clip. What's going on, and what does it mean for the U.S. economy?

Think a trade show could benefit your business? Figure out what you want to accomplish, then start your research.

Keep your sales force motivated with the right compensation plan.

Get on track to have more time and energy to grow your business.

Learn the tricks to e-mail marketing that'll take you from e-mail to e-sale.

Effective internet security plans put policy before products.

Train yourself to be media-savvy by taking these tips to heart.

What's more important to success: a knack for business planning or an instinctive, seat-of-the-pants attitude?

Plan your disaster strategy today to make sure your business will still be here tomorrow.

Afraid to delve into conversations about money? You can't afford to keep silent any longer.

Older, more affluent moms are inspiring a burgeoning business trend.

Yes, you can win big contracts—with a bit of help.

An empowering day was had by all at our recent conference.

When starting out, financial forecasts may seem overwhelming. We'll help you conquer the numbers with this easy-to-follow guide to forecasting revenues and expenses during startup.

Get creative when it comes to bringing in the dollars, and you'll find your bottom line's happier for it.

Save your company thousands of dollars with these penny-pinching tips.

Keeping your networks secure and your data safe is critical to the success of your business.

It's easy to get overwhelmed by your in-box, but these simple strategies can help you keep it all under control.

Keep your computer safe from security threats with this easy-to-follow advice for installing a firewall.

Yes, you can win big contracts—with a bit of help.

Find out what specs are important when shopping for the six essential business technology products your company can't live without.

This entrepreneur is making a difference for women in tech--and her SMB clients.

These four steps will help you keep track of the money coming in and out of your growing company.

Get in the know with our alphabetical list of tax terms for your business.

Get in the know with our alphabetical list of tax terms for your business.

Download the most common tax forms needed by businesses and individuals.

When the status quo just won't do anymore, these 10 ideas will help you take your homebased business to a new level.

Many entrepreneurs choose to start out on their own. But another choice is to obtain a degree in entrepreneurship--and take advantage of the vast array of biz resources universities offer.

Trying to play ball with Target or Wal-Mart? Follow these eight steps for selling your product to a large, multiunit retail outlet.

Landing government contracts is tough--but it can be done. Learn from these entrepreneurs and Uncle Sam could become your biggest client

You don't have to be a rocket scientist to grow your business. Get ready for liftoff with these 7 expansion strategies.

A new year brings new technologies to evolve your business--but you need a plan before you buy.

Know where to draw the line between subtly sexy and sleazy.

Interested in turning your business into the next Subway or Curves? Find out if your company--and you--are cut out for franchising.

The perks and perils of rebranding your company

Global growth can be both daunting and rewarding. Here are the steps to take, the mistakes to avoid, and the basics of exporting and importing.

Is interrupting a good business tactic, or just plain rude?

What happens when a daughter inherits dad's business?

Women use unique benefits to show employee appreciation.

How women business owners can conquer low self-esteem

In the boardroom, there's still plenty of room for women.

Fine-tune your business with our ideas for simplifying and streamlining your operations.

Women entrepreneurs should consider adding another office to run: a political one.

If you're thinking ahead to the day when you'll no longer run your business, think about these five exit strategies now so you'll be prepared for your future.

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.

If the time has come to admit you can't do it all, this guide can help you figure out just who you need on your executive team, where to find them and how to hire them.

No business is ever safe from harm. This guide will show you how to plan for and bounce back from an unexpected crisis--and keep your customers in the meantime.

Finding new workers is a complicated task. Use this how-to to help you keep the details straight so that you can find the best candidate.

A guide to scouting out a location for your food or retail business, sizing up demographics and getting the help you need

Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.

If your accounts receivables are threatening the health of your business, it could be time for a system overhaul.

Setting up an e-commerce site? Here's everything you need to know to do it right.

Our Kristin Chessman was on the scene at the recent Women Presidents' Organization conference in Boston. Check out her dispatches.

If you have employees, you need workers' comp insurance. We'll help you wrap your head around what you need to do to ensure your business is covered.

You need to charge enough to cover costs, but keep prices low to attract customers. Here's how to balance that equation.

Before you start making money, you've got to figure out how you're going to accept payments, establish payment and credit terms, and manage your finances. This how-to will help.

When it comes to figuring out just whom you'd like to approach for business capital, these tips can help you develop a great list of prospects.

Ready for a whirlwind ride? Take the ultimate funding trip by going public. This guide will help you prepare.

Determining your salary is one of the most important decisions you'll make as a business owner. Here's how to do it.

How to research, comply with and change local zoning laws in your homebased business's favor

Your brilliant idea may indeed be brilliant--or it may need some work. Here's how to find out whether you're ready for startup.

Got a bright idea but no idea how to locate suppliers for the products you want to sell? With our how-to guide, stocking your new business won't be such a chore.

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.

Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.

Learn what this critical business term means and what you can do to establish one for your company.

Building publicity for you and your business can be done one day at a time.

Implementing these 9 easy steps will help guard your business against a less-than-honest employee.

Choosing a structure for your business can be a confusing jumble of legalese and acronyms. But with this basic guide, you'll be able to select the structure that will serve your business best at tax time.

Compliance is key when starting a business. Find out which permits you need to obtain for your new venture.

Don't be shy. Tell us what you think of WomenEntrepreneur.com.

This primer on customer service will leave your clients happy and your business booming.

Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.

Sara Wilson, Nichole L. Torres and Kristin Edelhauser Chessman report on events at the Women in Charge conference in Miami, Florida.

Sara Wilson and Kristin Edelhauser Chessman report on events at the Women in Charge conference in Miami, Florida.
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