Say 'Yes' to the Power of 'No'

For many women, the big N-O can end a withering cycle of living up to the expectations of others.


The acceptance of women saying "No" ends about the time they turn the tender age of three--soon after the cuteness of their first words wears off and shortly before they're introduced to The Successful Girl's Lifetime Guide to Pleasing Others.

OK, that publication doesn't really exist, but you get the idea. From early on, girls--and later, women--in our culture are conditioned to live up to others' expectations and the superwoman standard. We're expected to take on more, whatever more might be, gracefully and willingly.

Saying "no" is simply not a suitable response from women seeking acceptance--in the boardroom, the bedroom or even the PTA. Sound a bit cynical? Perhaps. But, sadly, more than a few women have suffered resentment, anger, exhaustion and more under others' oppressive expectations.

Problem: You find it difficult to say "No."
Solution: Hire a "No" pro.

A good life coach can help you work up your confidence and get through the anxieties of saying "No" more often and with greater confidence. Maybe your lips can speak the word, but your heart or mind doesn't give you permission to do so with regularity and confidence. A coach can make the difference.

Short of actually talking to a pro, treat yourself to a copy of Dr. Susan Newman's The Book of No: 250 Ways to Say It and Mean It. A noted author and psychologist, Newman is an expert in the art of saying "No" and makes the concept user-friendly.

Problem: You're afraid that if you say "No," you'll miss out on a valuable opportunity.
Solution: Replace "No" with a qualified "Yes."


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"Qualified" is the operative word here. If what is being asked of you is an exciting challenge or opportunity but also a strain on your schedule or a compromise, say "Yes," but qualify it with conditions.

You could say, "I'd like to help you out, but I need support from you. Are you open to that?" Or, "I could make a meaningful contribution to this project if we could redesign my level of participation. Would that be possible?"

If you want to say "Yes" and not live to regret it later, take the time to make requests and design an agreement that'll allow you to participate without feeling overburdened or resentful later on. A well designed "Yes" can be as valuable as any courageous "No."

Problem: You're uncertain why or when to say "No."
Solution: Commit your priorities to paper first.

The greatest source of "No"-related stress stems from having your routine or priorities compromised. Don't let yourself get distracted from your most critical priorities to meet others' expectations. This kind of compromise is most likely to occur when you're not completely clear about what's most important to you.

Write down, refine and refer to the three or four critical priorities that guide your life, and you'll force yourself to satisfy your own commitments before you take on anyone else's. By focusing on your priorities first, you'll find the courage to strategically filter through other people's expectations, instead of automatically complying with them. Later, you'll avoid bouts with resentment, fatigue and even anger.

"No" is a valued word that every woman should be able to pull out of her lexicon with confidence. And while there are many ways to say "No," knowing how to use the word will give your space and peace of mind.


Suzy Girard-Ruttenberg is founder of Girard & Associates, an international executive business coaching firm and headquarters for SWAN, the Strategic Women’s Alliance Network, a nationally syndicated coaching support program for women business owners intent on aggressively growing their businesses while maintaining quality of life.





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