Looking at the speaker's rosters at most technology conferences, the photos
from technology networking events and the board of director lists of some of the
most powerful technology companies, one might think the technology industry were
completely ruled by men. Not so.
Loads of women are leading tech companies to the forefront. Here are profiles
of just a few of the women who are shaking up the status quo and making a
noticeable difference in today’s technology landscape.
Lucinda Sanders: Who she is
Co-founder and CEO of the
National Center for Women & Information Technology (NCWIT), along with
Robert Schnabel and Telle Whitney
What she does
NCWIT is a not-for-profit coalition of more than 100 prominent corporations,
academic institutions, government agencies and nonprofits dedicated to
increasing women's participation in technology--not only as users, but as
inventors. Her job as CEO is to make sure that happens. She helps chart the
strategy, manage the operations, plan national events, reach out to members and
take out the trash. (She’s a startup CEO, after all.)
How she’s making a difference
NCWIT is active with the national press and in Washington, DC, advocating
and supporting innovative work force development programs. The organization also
provides community, research, workshops and other resources to its members.
Why she’s making a difference
"I care about the overall success of women in technology because I think
women can--and must--play a role in inventing the technology upon which society
increasingly depends. Women bring different life experiences to the technology
design table, and these will most certainly be reflected in the technical
design," Sanders says.
Through her research and experience, Sanders knows that diversity of thought
spurs innovation. In fact, a 2007 patent study done by NCWIT showed that, within
the U.S., information technology patents with at least one man and one woman on
the team were more frequently cited than teams with just men or just women.
Someone she thinks is making a difference
Maria Klawe, president of Harvey Mudd College, is at the forefront of the
dialogue to interest more women in computing.
Dina Kaplan: Who she is
Co-founder and COO of blip.tv
What she does
Blip.tv is a leader in providing video sharing with a focus on video
blogging and podcasting services. Kaplan oversees operations and the business
side of blip.tv, with a particular focus on managing sponsorship sales. For
example, she matches top blip.tv shows with brands and shares revenues from
these deals with content creators. She’s also involved in PR, marketing and
managing the company’s operating budget.
How she’s making a difference
Kaplan believes that women in technology (and she believes there are far too
few of them) should help each other and also mentor young women beginning
careers in new media.
She organized a New York event called "TechBrunch" for women in digital
media, and she enjoys spending her off hours meeting with young women seeking to
further their careers in digital media.
She also recommends fellow female entrepreneurs for speaking slots at
conferences and connects them with people at traditional media companies who
could be helpful to their companies or their careers.
Why she’s making a difference
"There are so few women working in technology, and there are a particularly
small number of women entrepreneurs. We need to work to understand why that is
and then help change those dynamics," Kaplan says.
Another reason she is committed to helping women in technology is because of
the experiences she had raising money for the first round of funding at blip.tv.
"I’m not sure blip.tv would be where it is without the help of Gerry Laybourne
from Oxygen, who gave us our first revenue deal, or Allison Goldberg at Time
Warner, who connected us to CNN/Turner for blip.tv’s first significant revenue
deal," she says. She wants to pay their generosity forward "for many female
entrepreneurs to come."
Her vision for the future includes "a great group of women angel investors"
that future female entrepreneurs could approach to invest in the next generation
of female-led tech companies.
Women she thinks are making a difference
Some women who are making a difference in technology are:
Esther Dyson, an
investor in IT startups;
Gerry
Laybourne, chairman and CEO of Oxygen Media; and
Gina Bianchini,
CEO and co-founder of Ning, a social-networking platform.
Kate Thorp: Who she is
Founder and CEO of
Real Girls Media
What she does
Real Girls Media is a media and advertising network for women made up of unique
websites targeting different age groups. Thorp’s main role is to direct the
strategic vision and strategy of Real Girls Media.
The realities of being a startup entrepreneur find her working closely on
product development, marketing programs, revenue generation, business expansion
plans and quality assurance testing. She's also been known to throw a party or
two in celebration of her team’s successes.
How she’s making a difference
Real Girls Media allows women to reach the
masses with their wisdom, musing and stories. DivineCaroline.com community
strives to reflect and engage the whole woman, not just a stage or event in her
life.
Why she’s making a difference
"I’ve worked very hard most of my life to
advance communications, whether it was as a journalist, advertising executive,
publisher or through founding a trade organization. I feel compelled to use this
new medium to allow women to have their voices heard," Thorp says.
Women she thinks are making a difference Every woman is making a change in
technology. Just by using technology they are making a difference. The fact is,
more women are being drawn to iPods and digital games than ever expected. Women
are changing technology.
Sabrina Parsons: Who She Is
CEO, Palo Alto Software
What she does
Parsons runs Eugene, Oregon-based Palo Alto Software. Palo Alto Software
provides tools, services and content for small businesses and entrepreneurs.
It has two main products, Business Plan Pro and Marketing Plan Pro, and has just
launched its first software-as-a-service product, Email Center Pro.
Parsons was recently named CEO of Palo Alto Software, taking the reins from
her super-successful father, Tim Berry. Being the founder's daughter has created
additional challenges for Parsons, she says: "Even before taking over as CEO
last year, since joining Palo Alto Software I have had to contend with many
people who think that I am only in this position because of my dad."
How she’s making a difference
Parsons blogs about women’s business issues on her Mommy CEO blog; she
attends women's leadership conferences, helps women start companies and tries to
be available to women who face similar business challenges.
Why she’s making a difference
Parsons often is the only woman in business meetings. She is well aware that
before most people meet her, there are questions about whether she is qualified.
So she makes sure she's well-prepared, ready to respond to any question, a top
contributor and extremely professional. When people see her in action, they
understand that she's where she is because she’s qualified and smart.
Parsons also believes that it's important for people to see that anyone can
be a top technology leader. "It is important that other women see me as a
confident, happy person in technology," she says. "I don't believe in looking at
the negatives, or wallowing in the inequalitiesWe can do anything we want, and
we don't have to apologize for it."
Someone she thinks is making a difference
Mena Trott of Six Apart has blazed a great trail in the Web 2.0 world and is
a well-respected technology entrepreneur.
Karen Wickre: Who she is
Senior manager of global communications and public affairs at
Google Inc.
What she does
Wickre oversees the entire network of Google’s corporate blogs--about 115 of
them. Since 2004, she has also served as editor of the original Google Blog.
Since then she and her team have established the request process, best
practices, content training and collaboration with PR colleagues for all the
rest of the Google blogs.
How she’s making a difference
Wickre is making a difference by being herself. As a two-time liberal arts
degree holder, she hopes to demonstrate that it's not necessarily formal
education that gets you in the door. Rather, a love of what technology can do
and wanting to work smarter, collaborate and communicate are what really matter.
Why she’s making a difference
"The old saying is 'women hold up half the sky.' That's true, and so is the fact
that women's affinities and experiences shape, and should shape, technology
development.
Women she thinks are making a difference
Mary Lou Jepsen,
founder and CEO of Pixel Qi;
Joy Mountford,
who designs and manages interface design efforts;
Anna Patterson,
president of co-founder of a startup called Cuill, was the architect of Google's
TeraGoogle search index; and
Nancy Frishberg,
an expert in usability engineering.
Elisa Camahort Page, Jory Des Jardins, Lisa Stone: Who they are
Elisa Camahort Page, BlogHer co-founder and COO
Jory Des Jardins, BlogHer co-founder and president of strategic alliances
Lisa Stone, BlogHer co-founder and CEO
What they do
BlogHer is a web network,
a series of annual conferences and an advertising network of more than 1,400
qualified blog affiliates.
Camahort Page manages all BlogHer events, marketing, public relations,
general administration and operations. Des Jardins manages conference
sponsorships and strategic alliances and partnerships. Stone manages all product
and editorial, including BlogHer.com and BlogherAds.com.
How they’re making a difference
BlogHer's mission has been consistent since 2005: To create opportunities
for education, exposure, community and economic empowerment for women bloggers.
That mission drove the development of the four main things that BlogHer does:
1. Conferences
BlogHer was born in 2005 with its first conference. Events deliver educational
and community-driven programming across all blogging interests and disciplines.
BlogHer provides exposure to new and diverse women bloggers as speakers at its
events.
2. BlogHer.com
The web community and news hub features more than 50 contributing editors
covering what's hot in the blogosphere across more than 20 topics. Last year the
trio gave every community member the ability to blog on the site.
3. BlogHer ads
When a segment of the BlogHer community expressed interest in finding a better
business model for doing something it loves and is good at, BlogHer launched the
BlogHer Ad Network. The network acts as a publisher for more than 1,500 bloggers
by selling and serving ads on their sites.
4. Activist initiatives
From BlogHers Act, an initiative to save women's lives across the world, to the
omnipartisan 2008 election coverage, BlogHer has proved its dedication to
creating opportunities for women bloggers to raise their voices and take action.
Why they’re making a difference
"Three years ago there was this meme; a question that we knew had to die,
namely: 'Where are the women?' We decided that instead of talking (or even
blogging) about it, we would just do something," Camahort Page says.
The BlogHer founders believe that each time they address the
where-are-the-women question before it is asked, they are serving their mission.
Women they think are making a difference
As bloggers, we can't help but mention the women who co-developed some of
the applications we use every day:
Caterina Fake,
co-founder of Flickr;
Marissa Mayer , vice president of search products and user experience at
Google; and
Mena Trott, co-founder and president of Six Apart.