8 Tips to Reverse Over-Pleaser's Syndrome

In this second of a two-part series, find out how to get your business and your life back.


Over-Pleaser's Syndrome (OPS): An entrepreneur's compulsive and/or excessive need to please, often to the detriment of the business. The syndrome overwhelmingly strikes women and leads to weaker bottom lines, withering work schedules and advanced No-Life Disorder.

One of my business-coaching clients read last month's column, "Please Everyone--and Watch Your Business Fail" and, after carefully considering my five-point evaluation for identifying OPS, realized that she is a chronic over-pleaser. And her business and her life are suffering as a result of the things she's doing:

1. She often completes her employees' work on weekends.

2. She mothers staffers through personal trials.

3. She pays some staffers more than they produce.

4. "Worst of all, a couple of my employees make more money than I do," she says. "OPS is slowly, insidiously ruining what I'd spent years building."

Then she said something really alarming. She told me she was determined to end her pleasing ways "by reconnecting with my inner bitch."

Whoa, not so fast, I told her. Recovery has nothing to do with nastiness, but everything to do with making clear to staffers what it takes for them to be successful--as a hired employee in your business.

So here are my top eight tips to reverse OPS--while still ensuring a healthy, positive, productive relationship between you and the troops:

1. Your employees should know the rules. Establish firm agreements upfront. Make it clear that they are there to support you as well as the business. One owner I know has successfully ingrained in her employees the following concept: "When I have to be in the office, I can't make money." Her employees know that supporting her means running things in the office well enough for her to be on the road. Make clear what is acceptable in terms of employee absences and schedules, as well as what you are and are not willing to provide as the owner.


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2. Establish measures and consequences. Tie your employees' support of you to their performance evaluations. Have consequences in place for employees who are casual or haphazard about complying with these parameters. Requiring employees to perform independently and effectively frees you up to work on your business vs. in it.

3. Don't chase employees around the office for updates. Put a reporting system in place and refine it as you go. Require key employees to provide formal and weekly e-mail updates on all activities, issues, concerns, problems and opportunities they are handling. Once this proactive communications system is in place, your employees will work to keep you in the loop vs. forcing you to chase after information.

4. You're a business, not a shelter. Set boundaries. Make it clear to employees that you pay them to help you run your business, not for you to help them manage their lives. Formalize a workplace that requires employees to leave their troubles at the door and focus on their work. Make it clear that there are boundaries between work and home.

5. Get to the bottom of your own enabling behaviors. If you yearn to give back, get your business healthy first, and then volunteer resources the right way. Don't put up with unreasonable or troubled employees who can't or won't manage their home lives. It may be useful to consult a licensed psychologist or business coach to help you work through whatever is holding you back from getting the support you deserve.

6. Let your employees know what it costs to retain them. Create a plan for their productivity. Encourage staffers to commit to producing profit for the company that exceeds the cost of their employment. You can hold employees to a profitability ratio. One owner I work with holds her employees to a 3:1 return. That means all employees must generate three times their salary plus burden rate. This establishes clear benchmarks for both owner and employees.

7. Make a better plan. If your business cannot sustain you and your employees, you have hired either too early or ineffectively. Adjust your growth plans. A new employee should mean more money, not less, for a business owner.

8. Finally, pay yourself first. If your business is set up to support you financially, it will operate as a business that supports everyone associated with it. Otherwise it will become a hobby that throws off money to the owner--if there is any left over.

Recognizing when your gift for nurturing begins to compromise your business is essential to maintaining balance and growth. Shifting from caretaking to demanding accountability will benefit you, the growth of your business and your employees.


Suzy Girard-Ruttenberg is founder of Girard & Associates, an international executive business coaching firm and headquarters for SWAN, the Strategic Women’s Alliance Network, a nationally syndicated coaching support program for women business owners intent on aggressively growing their businesses while maintaining quality of life.





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