Posted on 02/03/2010 I think people spend a lot of time (inordinate amounts, actually) focusing on what to do about negative blog comments. What should you say? What should you do? What if you don't like the person? What if you do like them? *gasp* And on and on . . . Let's talk about the best way to handle positive blog comments. You write a rockin' rad blog post and someone comments and seconds your thought process and/or adds to the discussion in a meaningful way. What do you do?*Jeopardy game show music here*Do... Continue Reading »Posted on 01/20/2010 The time of year is ripe for setting goals. The operative word is "setting."As we all know, the challenge of setting goals is actually doing the work to achieve the goals you've set. Yeah, we conveniently forget about that part :)There's an app for that--well, a social network/community, anyway, that comes to you by way of the cool folks at Staples and stickK.com, a goal-setting site developed by Yale University professors that's gaining popularity for everything from
dieting to giving up swearing. They're kicking off the community with the Staples stickK... Continue Reading »Posted on 01/04/2010 Blogs are great way for you to build visibility for your company and services. They allow you to connect with people like never before.But so many people just post content and forget there are myriad ways to leverage this digital literary tool. Here's one way: use your blog as your business card.Grab a cuppa, sit down and write what's called a "cornerstone blog post." This would be a blog post that shares your expertise about a topic--exactly as you see it. If you're a management consultant, you might write a cornerstone blog post that... Continue Reading »Posted on 12/17/2009 I had a lovely conversation with a bright, well-read, experienced woman yesterday. (That's always nice, isn't it?)Anyway, this woman--let's call her Ann--was concerned because although she knew people were reading her blog, she wasn't getting the kind of feedback and engagement she wanted. This made it hard to know what her blog readers wanted to read more of and what their thoughts really are about her content.The thing is, her blog is GREAT. She's an awesome writer, she's got an interesting way of approaching her area of expertise (more holistic than siloed and segmented) and, offline,... Continue Reading »Posted on 12/08/2009 Last week the good folks @Google unveiled new features for the Google Analytic addicts among us. I received the e-mail and, while it was great information, even I had to read it twice. If you need a quick translation, read below:Google said: Analytics Intelligence with Custom AlertsThat means: Let's say you want to know when a certain combination of metrics happens in your website traffic, e.g., if you get more than 10,000 visitors with more than 50 percent of your visitors coming from one website (Perhaps you just graced the digital... Continue Reading »Posted on 12/02/2009 Call it a case of too much of HBO's The Wire, but of late, the saying "dime dropping" has been in heavy rotation in my day-to-day vernacular. The saying goes back to the old days when someone would put a dime in a pay phone (yes, apparently, it used to cost 10 cents to make a phone call!) and make a call to the cops to tell on someone. (I find the etymology of these sayings amazing.)Well, the other day, someone--who has since become a close business colleague--made reference, in a very public way, to a meeting... Continue Reading »Posted on 11/30/2009 More and more business owners are turning to social media to market their business, but recent studies reveal that small businesses are not using social networking to the max. American Express OPEN recently surveyed entrepreneurs and found nearly 60 percent feel challenged in finding innovative ways to market their business, yet only one in 10 (that's 10 percent!) are tapping opportunities in online social networking.To help business owners through the social media learning curve, OPEN Forum has launched OPEN for Social Media, a new online guide and podcast that provides practical advice on business growth strategies through... Continue Reading »Posted on 11/24/2009 Have you ever wanted to know what's on the mind of the top businesspeople in the United States in 140 characters or less?Enter the American Express OPEN Forum Pulse. Pulse is a custom platform built to work with Twitter. Pulse displays Tweets from small business owners who have nominated themselves and been accepted to participate in the platform.Pulse is also a place to see what business owners on Twitter are sharing and discussing; you can view their tweets and can retweet or follow businesses you enjoy on Pulse. You can sort tweets by industry or... Continue Reading »Posted on 11/19/2009 In my last blog post, I talked about three ways to get more blog comments.This time, I want to expand on one of the ways I mentioned in that post to get more comments on your own blog, and that's O.P.S. (Other People's Social).The O.P.S. concept is such a critical part of your social media strategy, and many entrepreneurs get it wrong. They either don't comment on anyone else's blog/podcast/FB page at all or they comment on the "wrong" person's blog/podcast/FB page.For the record, I totally get that there are no "right" and... Continue Reading »Posted on 11/10/2009 Maybe it's an ego thing. And if that's the case, I get it--I understand.People equate the success of their blog with how many comments it gets. Certainly, if you're new to social media or blogging, comments are a good number to watch (heck, in the beginning, ANY number is a good number). But what I'm finding is that people sit back and wait for comments to roll in with the breeze. Here's the challenge with that:First, it's NEVA GONNA HAPPIN (*New York accent*)More important, if you are of the mind-set... Continue Reading » |
More From Lena West
 Free Social Media Strategy Guide Sick of being confused about social media? Download your free Social Media Strategy Blueprint now! Visit xynoMedia.com to get the latest on Social Media Strategy. LENA'S SPEAKING ENGAGEMENTS: February 22, March 23, April 28 The Learning Annex - Make Money Blogging For more information, visit this site »
February 18, 2010 11:00am - 1:00pm EST American Express OPEN Women's Business Summit Location: Houston, TX Topic: Make New Friends: Social Networking Starts with Relationships For more information, visit this site »
February 23rd, 2010 6-8pm EST Inc. Business Owners Council Location: Greenwich, CT Topic: Social Media vs. Traditional Networking: How To Make Your Digital Strategy As Effective Or Better Than "Face-To-Face" Networking To Register, visit this site »
February 24th, 2010 8am - 10:30am EST Inc. Business Owners Council Location: Roseland, NJ Topic: Social Media vs. Traditional Networking: How To Make Your Digital Strategy As Effective Or Better Than "Face-To-Face" Networking To Register, visit this site »
February 24th, 2010 12:30-2:30pm EST Inc. Business Owners Council Location: New York, NY Topic: Social Media vs. Traditional Networking: How To Make Your Digital Strategy As Effective Or Better Than "Face-To-Face" Networking To Register, visit this site »
April 27, 2010 The Women's Leadership Exchange Virtual Summit Location: Virtual For more information,visit this site »
D-Day + 8 months
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 Disabled Vet Designs the Perfect Tech Job Carol Craig parlays her experience as a flight officer into a high-tech career as a military contractor. RECENT SUCCESS STORIES |
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