 Rosalind Resnick, a former business and computer journalist who built her internet marketing company, NetCreations, Inc., from a two-person home based startup to a public company that generated $58 million in sales, is the founder and CEO of Axxess Business Centers, Inc., the leader in strategic consulting, business plan development and outsourced financial and marketing services for startups and emerging businesses.
She co-founded NetCreations in March 1995 and served as the company's CEO and president until December 2001, pioneering the concept of 100 percent opt-in email marketing in 1996 and spearheading the company's successful IPO in 1999. Rosalind also hosted AOL's NetGirl Forum, one of the internet's most popular online dating services, from 1995 to 1996. In 1994, Rosalind co-authored The Internet Business Guide and, from 1994 to 1997, served as the editor and publisher of "Interactive Publishing Alert," a semimonthly newsletter tracking trends and developments in online publishing and advertising. Rosalind began her career in the newspaper industry in 1980 at the Baltimore Sun and worked as a business writer at the Miami Herald from 1984 to 1989. Rosalind received BA and MA degrees in history from Johns Hopkins University and makes her home in New York City with her two daughters. She also serves on the board of Do Something, Inc., a New York City-based not-for-profit organization that empowers young people to change their world. More Articles from Rosalind Resnick:
Even if it's bullet points on a napkin, a business plan lays the groundwork for success.
It's costly, but if you want protection for your product a patent makes sense. It might not be wise to postpone incorporating if you have personal assets to protect. There are pluses and minuses to doing so--make sure you're clear about the consequences. Even if you can't save on the hourly fee, being prepared will cut down on the hours. More Articles » |
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