The Center for Media Research reports on a study sizing up the black women's market. The report was prepared by Miriam Muley, CEO of The 85% Niche, who points out that women make 85 percent of American's purchasing decisions.

According to Muley, the black women's market is one of the fastest-growing and most influential segments in business today. Their buying power is expected to grow to $600 billion in 2008.

As of 2004, there were more than 500,000 black-women-owned businesses in the United States, with revenue of more than $21 billion. Muley concludes that "corporations will be increasingly more dependent upon diverse women of color to achieve company sales targets."

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