By developing an electronic communications policy, you could keep your business out of trouble.
By: Nina Kaufman | 12/2/2007
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Do your employees use e-mail for company correspondence? Do your business
partners conduct research on the internet? Does your company regularly back up
and store the contents of its company computers? If so, your business is ripe
for an electronic media and communications policy.
It goes by several names--communications policy, user guidelines, electronic
media policy or electronic communications--but the gist is the same. Whether the
policy is included as part of an employee handbook or standing on its own, an
electronic media and communications policy provides essential guidelines for
setting expectations and teaching appropriate conduct.
It also provides an important safeguard against liability caused by misuse
and abuse of your company’s electronic communications resources. It’s not a far
stretch to envision an unproductive employee who spends hours each day on
personal telephone calls or e-mail correspondence. What's keeping a business
partner from surfing the internet for porn and creating an uncomfortable (not to
mention legally “hostile”) work environment by sending his “research findings”
to other employees? What's protecting you from the employee who embroils your
company in a copyright infringement lawsuit for illegally downloading and using
unauthorized software? All of these situations can be costly, both to overall
productivity and to your bottom line.
What Should An EMCP Include?
Broadly stated, an electronic media and
communications policy will provide the guidelines for monitoring employee
communications. That includes telephone conversations, voice mail and e-mail;
improper use of employer equipment; opening mail in the office; and expectations
of employee privacy. In addition to defining the scope of the policy and the
terms of what is and is not covered, an electronic media and communications
policy will likely address:
- Company ownership of all electronic communication systems and data sent
from, received by or stored in the company's computers, e-mail, telephone or
other systems.
- Employees’ expectations of privacy (usually, none).
- Use of the telephone, internet, e-mail, instant messaging and computers,
and restrictions on personal use.
- Monitoring of employee communications, phone conversations, computers
and e-mail.
- Data safeguarding measures to be followed (such as passwords, encryption
and turning off computers when not in use).
- Transmission of confidential information.
- Reporting/grievance procedures and penalties for violations.
No electronic media and communications policy would be complete without a
laundry list (inexhaustive, mind you) of what constitutes “employees behaving
badly” when using the communications systems. Here’s a small sampling of what is
often included (each one could be the basis for an unpleasant lawsuit for your
company if the conduct is not addressed):
- Viewing or distributing sexually explicit, pornographic, racist or
sexist material, or material disparaging race, origin, sex, sexual
orientation, age, disability, religion or political beliefs.
- Viewing or sending messages intended to harass, intimidate, threaten,
embarrass, humiliate or degrade a co-worker or that contain defamatory
references.
- Soliciting or proselytizing for commercial ventures, religious or
political causes, outside organizations or any other non-job-related
solicitations.
- Downloading or distributing pirated software or data, entertainment
software, music or games.
- Conducting illegal activity, including gambling.
- Sending chain letters.
- Attempting to access or accessing another employee's computer, computer
account, e-mail or voice-mail messages, files or other data without his or
her consent or the consent of an authorized supervisor.
- Propagating viruses, worms, Trojan horses or trap-door program codes.
- Communicating in the name of the company or contacting the media via a
chat room or other means of electronic communication without company
authorization, or releasing protected information via a newsgroup or chat
room.
Don't Go It Alone
Ideally, creating an electronic media and communications policy is not a
one-person job. Because such policies touch on areas of human resources,
information technologies, communications and management, it’s helpful to have
more than one mind focus on what your company’s policy should include.
Do some research to see what other companies have included in their
electronic media and communications policies (plenty are available on the
internet). These can provide excellent content and format suggestions for your
own policies. Be wary of copying them wholesale, as some of the provisions may
not apply to your company. Discuss these issues with your business partners or
your appropriate department heads. If you are the sole owner of your business,
consider working with a consultant. Once your initial draft starts taking shape,
be sure to run it by your company’s attorney or attorneys for their
review--they’re the ones trained to identify and protect you against “bad
behavior.”
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