Alice + Olivia's 'quirky but wearable' designs are flying off the racks in more than 500 stores worldwide.
By: Sara Wilson | 2/28/2008
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Vital Stats
Stacey Bendet, 30, of Alice + Olivia in New York City
Company: Women’s contemporary clothing company
Making the Cut
In her New York City showroom, Stacey Bendet looks collected and cool, seated
cross-legged on a yellow beanbag, BlackBerry in hand. Once a website designer,
Bendet is now known for a different kind of design: cashmere sweaters, tailored
tops and minidresses. Described by Bendet as "quirky and sexy but wearable," her
creations are available in more than 500 stores worldwide and have been worn by
the likes of Angelina Jolie. Sitting pretty but far from sitting still, Bendet
just opened two more retail stores, bringing the total to seven; launched a
children’s clothing line as well as a shoe line in collaboration with Payless
ShoeSource; and is creating a line of home furnishings. Says Bendet, "I love
making things."
Bendet’s first stitch to success started with a simple pair of pants. With a
father in the fabric industry and a tendency to make her own clothes when she
was growing up, she stayed true to her character when she spied a bold striped
upholstery fabric and hired a patternmaker to create a fun and crazy pair of
pants. Wearing them out sparked buzz, and when a friend asked her to do a
fashion show, the designs caught the attention of a Barneys New York
representative. Her signature striped pants collection, Just Pants, launched at
the high-end department store soon after in 2002, and, just like that, Bendet
had a flourishing business under her belt.
As her fashions fly off the racks, Bendet has kept her ego in check,
carefully choosing employees who can move the company forward. "I’ve always felt
that the best managers hire people who are better than themselves," she
explains. "My president is better than me, and that’s what I’ve tried to do in
every department."
Originally published in the March 2008 issue of Entrepreneur magazine.
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