They may not be celebrated in history books, but their
contributions to the world have greatly impacted our society. The legendary
women entrepreneurs on our list have constantly pushed the standards of their
fields to leave the world a better place.
These women are all different, yet they share similar stories of triumph in the
face of hardship. Some were selected because their invention changed the way we
live, while others were chosen for carving out a better path for women. Debbi
Fields, founder of Mrs. Fields Cookies, explains entrepreneurial motivation:
"Entrepreneurship has no age or time limits…it thrives on hope and inspiration.
Those who choose to participate can only make the world a better place."
And that's exactly what these entrepreneurs have done. Thanks to the
accomplishments of the women on our list, today's women-owned firms are among
the fastest-growing firms in the nation--women start businesses at twice the
rate of all companies. About 7.7 million firms are majority-owned by women (51
percent or more), employing about 7.1 million people and generating $1.1
trillion in sales, according to the Center for Women's Business Research.
1739 Eliza Lucas Pinckney
'Dying' to Make a Difference
She's known as America's first important agriculturalist for introducing blue
indigo dye into continental North America. Eliza Lucas was born in Antigua, an
island in the West Indies, in 1722. She attended a finishing school in London,
where she developed a love for botany. When she was still young, her family
moved to the U.S., and her father acquired three plantations. At the age of 16,
Pinckney took over the plantations near Charles Town, in the Province of South
Carolina, after her mother died and her father, a British military officer,
returned to the West Indies. After realizing that the growing textile industry
was creating a need for new dyes, Pinckney began making a high-quality blue
indigo dye in 1739. Her creation was a success: Indigo soon ranked second to
rice as a South Carolina export crop. She went on to produce flax, hemp, silk
and figs. Pinckney died in 1793, but her legend lives on. She became the first
woman inducted into the South Carolina Business Hall of Fame in 1989.
1766 Mary Katherine Goddard
Spreading the Word
This entrepreneur's accomplishments have already been noted as a part of
American history. Mary Katherine Goddard grew up in New London, Connecticut,
before moving to Providence, Rhode Island, with her mother in 1762. Her famous
firsts began when she became the first woman publisher in America in 1766. In
1775, Goddard became the first American woman postmaster in Baltimore, Maryland.
But she is most famous for printing the first copy of the Declaration of
Independence that included the names of all the signers. Goddard remained
postmaster until she was replaced in 1789, then continued to work as a printer
and bookseller until her death in 1816.
1875 Lydia Pinkham
The Ann Landers of the 1800s
Some would call her the Ann Landers or Dr. Ruth of the 1800s. In 1875, Lydia
Estes Pinkham of Lynn, Massachusetts, converted her herbal home remedies into a
big business by skillfully marketing her products toward women and educating
them about health issues. Pinkham's Vegetable Compound became one of the
best-known patent medicines of the 19th century. Pinkham was deemed a crusader
for women's health in an age when women's needs weren't being met by the medical
community. Cooper Laboratories bought the company in 1968, though pills and a
liquid stamped with Pinkham's name are still available at some drugstores.
1905 Madam C.J. Walker
Carving the Path for Women Entrepreneurs
Considered one of the 20th century's most successful women entrepreneurs, Madam
C.J. Walker built her empire out of nothing. Her parents were former slaves, and
she was orphaned at the age of 7. In 1905, she created Madam Walker's Wonderful
Hair Grower, a scalp conditioning and healing formula. Walker had a personal
connection to the product since she suffered from a scalp ailment that caused
her to lose most of her hair. She eventually expanded her business to Central
America and the Caribbean. By 1917, Walker held one of the first national
meetings of businesswomen in Philadelphia, the Madam C.J. Walker Hair Culturists
Union of America convention. Walker's hard work and perseverance carved a path
for women entrepreneurs, the African-American hair-care and cosmetics industry,
and the African-American community as a whole.
1909 Elizabeth Arden
Making Over America
She brought makeup from the stage to everyday life and slowly developed a global
empire. Elizabeth Arden, born Florence Nightingale Graham in Woodbridge,
Ontario, moved to New York at the age of 30 to pursue her dream of building a
cosmetics corporation. There she began working with a chemist to create a beauty
cream, something new for the cosmetics industry at that time. After traveling to
Paris in 1912, Arden became the first person to introduce the concept of eye
makeup to American women and offered the first makeovers in her 5th Avenue
salon. Arden died in 1966, but her brand became as well-known across the U.S. as
Singer sewing machines and Coca-Cola. At the end of its fiscal year in June
2007, the company reported $1.1 billion in net sales, up more than 18 percent
from $955 million in 2006.
1910 Coco Chanel
Revolutionizing Fashion One Accessory at a Time
"May my legend prosper and thrive. I wish it a long and happy life." Coco
Chanel's legend certainly has lived on since she died in 1971. At the time of
her death, Chanel's fashion empire brought in more than $160 million a year. The
fashionista, born in Saumur, France, opened her first shop in 1910 selling only
women's hats. In 1921, the company introduced Chanel No. 5, the first perfume to
be sold worldwide. From there, the name Chanel became known across the world.
Today, Chanel creations continue to attract a wealthy, celebrity-filled consumer
base. Chanel will forever be associated with her little back dress, her timeless
suits, shoes, purses and jewelry. As Christian Dior said, "With a black pullover
and 10 rows of pearls, she revolutionized fashion."
1932 Olive Ann Beech
Skyrocketing to Success
Olive Ann Beech co-founded Beech Aircraft Corp. in Wichita, Kansas, alongside
her husband, Walter, at the height of the Depression in 1932. Together the
Beeches grew the business from 10 employees to 10,000. Two hundred seventy of
their Beech Model 17 Staggerwings were manufactured for the U.S. Army during
World War II. But after Walter died suddenly from a heart attack in 1950, Olive
Ann became president and CEO of the company. During her nearly 20 years in
charge, she transformed the company into a multimillion-dollar aerospace
corporation. Olive Ann retired in 1968 but continued to serve on the board of
directors until 1982, just two years after Raytheon Corp. purchased Beech
Aircraft. Beech became the company's first chairman emeritus before dying at
home in Wichita in 1993. Beech Aircraft Corp. had a lasting impact on general
aviation, producing some of the most popular aircraft of the 20th century.
1933 Ma Perkins
Mother of the Airwaves
She's a radio legend who captured the hearts of Americans with her kindness and
down-to-earth point of view. Actress Virginia Payne brought the character "Ma
Perkins," also known as "America's mother of the air," to life in more than
7,000 episodes of her radio soap opera. Born in Cincinnati, Payne made her radio
debut at the age of 23 when the show premiered on a Cincinnati radio station in
1933. The character of Ma Perkins was a self-sufficient widow who owned and
managed a lumber yard and offered her homespun advice to all those who sought
help. The show ran on NBC and CBS until 1960, and Payne played the title role
over the show's entire span. Payne died in 1977, 11 years before she and her
alter ego, Ma Perkins, were inducted into the Radio Hall of Fame.
1946 Estée Lauder
Building a Beautiful Global Enterprise
Estée Lauder not only made the world a more beautiful place, she also left
behind a billion-dollar legacy. Born Josephine Esther Mentzer in 1908 in the
borough of Queens, New York, Lauder gained merchandising experience working in
her father's hardware store. But it was her chemist uncle's influence that led
to her future business ventures. In 1946, Lauder founded The Estée Lauder
Company and began selling skin-care products developed by her uncle to beauty
salons and hotels. Her talent for sales led her to her own counter at New York
City's Saks Fifth Avenue in 1948, followed by Neiman Marcus in 1950. The company
opened its first international account at Harrods in London in 1960. Lauder's
innovative marketing techniques helped spread her brand name worldwide. Over the
years, Lauder and her team of executives added new brands to the company's
portfolio, including Aramis, Clinique, Prescriptives, Origins and MAC. Lauder
died in 2004, but the company continues to succeed: The Estée Lauder Company is
now a global enterprise that exceeds $7 billion in annual sales.
1950 Brownie Wise
The Planner Behind the Party
Her knack for sales, charm and ambition helped launch a product as common to
most American kitchens as forks and knives. Wise was a single mom in 1939 when
she got her lucky break: After selling Stanley Home Products in the early 1950s,
she realized that Tupperware would be sold more effectively at home parties than
at department stores. Wise's "party plan" marketing system began outselling the
stores, and that's when Tupperware's inventor, Earl Tupper, took notice and
hired Wise as vice president of the company. In 1958, Tupper fired Wise after
the press suggested that she was the key to Tupperware's success. Wise died in
1992, but her marketing tactic lives on to this day--companies such as Mary Kay
Cosmetics and Cookie Lee jewelry have followed in her footsteps by adopting the
party-plan marketing method to sell their own products.
1951 Lillian Vernon
Mail-Order Madness
Before the company went private in 2003, Lillian Vernon's empire was worth more
than $238 million. Born Lillian Menasche in Leipzig, Germany, in 1929, Vernon
came to the U.S. in 1937 when the Nazi threat intensified. In 1951, she decided
to start a mail-order business named for her Mount Vernon, New York, home. After
a second divorce the 1990s, she took Vernon as her surname. Vernon used $2,000
of her wedding gift funds to buy a variety of matching purses and belts, and
placed an ad in Seventeen magazine. Soon, $32,000 in orders came flooding in.
Vernon published her first catalog in 1956, offering personalized combs, blazer
buttons, collar pins and cuff links. By 1970, Lillian Vernon Corp. hit $1
million in sales. The company expanded its items to encompass holiday décor,
gifts, household items, fashion accessories and children's products. After 51
years as CEO, the personalized gifts pioneer stepped down in 2002. The company,
which filed for bankruptcy protection in February, is being acquired by Current
USA Inc. for $15.8 million.
1959 Ruth Handler
Barbie: Creating an American Icon
With the creation of the Barbie doll, Ruth Handler has changed the way little
girls play and dream, and has forever left her stamp on American culture.
Handler came up with the idea of creating a doll that looked more like an adult
after noticing that her daughter preferred to play with paper dolls that looked
like adults. Although her husband didn't think the idea would sell, Handler
debuted Barbie (her daughter's nickname) at a New York toy fair in 1959. Handler
and her husband, Elliot, were already selling dollhouse furniture and other toys
through their company, Mattel, based out of their Hawthorne, California, garage.
Within five years, Mattel became a Fortune 500 company. In 1967, Handler became
president of Mattel Inc., a position she stayed in until 1974. Her legacy lives
on today, and Barbie brings in more than $1 billion a year for Mattel.
1972 Martha Stewart
The Final Word on Fine Living
She's been named one of the "50 Most Powerful Women" twice by Fortune magazine
and has made Forbes magazine's "Forbes 400" list. Born in 1941 in Jersey City,
New Jersey, Martha Stewart channeled her passion for cooking and stylish living
into a multimedia empire. Through her magazine, Martha Stewart Living, her
books, television show, website, newspaper column, radio show and product lines,
Stewart has become a force to be reckoned with in every form of media she has
entered into. Despite Stewart's five-year legal battle after being convicted of
insider trading, she has proved to be the ultimate comeback success story.
Recent initiatives include the Martha Stewart Crafts line and the Martha Stewart
Collection of home merchandise at Macy's department stores. This year she
introduced a co-branded food line at Costco and a co-branded floral, plant and
gift basket program, Martha Stewart for 1-800-Flowers.com.
1976 Dame Anita Roddick
A Business With a Conscience
Dame Anita Roddick, founder of The Body Shop, became interested in environmental
activism at an early age through her world travels. What began as a way of
living has emerged into a business with more than 2,100 stores and more than 77
million customers. In 1976, Roddick opened the doors to her first shop in
Brighton, England. What sets The Body Shop apart from other stores offering
similar bath and hygiene products has been Roddick's commitment to running a
company dedicated to the pursuit of social and environmental change. The Body
Shop has established community trade relationships in more than 20 countries.
Last month, it announced a campaign with MTV to raise HIV and AIDS awareness
among those under age 25. The Body Shop was purchased by the L'Oreal Group in
2006, but remains independently run. Roddick and her husband stepped down as
co-chairmen of the company in 2002, but she continued to consult until her death
last year from a brain hemorrhage at age 64.
1977 Mrs. (Debbi) Fields
The Smell of Sweet Success
She's proof that absolutely anyone can make her dream business a reality. Debbi
Fields, a young mother with no business experience whatsoever, opened her first
cookie store in Palo Alto, California, in 1977. At the age of 20, Fields was
able to persuade a bank to finance Mrs. Fields Chocolate Chippery. Despite
critics, she garnered worldwide acceptance as the premier chain of cookies and
baked goods. The company was acquired in 1996 by a Greenwich, Connecticut-based
investment firm, Capricorn Holdings. Fields went on to author several cookbooks,
host a weekly program called "Great American Desserts" on PBS and sit on various
boards, including the board of Outback Steakhouse Inc. in Tampa, Florida. Now
known as Debbie Fields Rose, she lives in Memphis with her second husband,
Michael Rose.
1984 Oprah Winfrey
The Multimedia Maven
She's a media queen, and she reaches an estimated 49 million viewers a week
through TV alone. Oprah Winfrey was born in Kosciusko, Mississippi, in 1954 and
lived in poverty while growing up. Despite a dysfunctional upbringing, Winfrey
eventually received a full scholarship to Tennessee State University, where she
studied communications and worked at a local radio station on the side. Winfrey
got her big break in Chicago in 1983 when she began hosting a morning talk show.
Within months, The Oprah Winfrey Show replaced Donahue as the highest-rated talk
show in Chicago, and from there, her career skyrocketed. Today she not only
serves as supervising producer and host of The Oprah Winfrey Show, taped in
Chicago, but Winfrey is also the founder of her own magazine, O, The Oprah
Magazine and women's lifestyle website, Oprah.com. Oprah's Angel Network has
raised more than $70 million and given 100 percent of donations to nonprofit
organizations worldwide. Her production company, Harpo Productions Inc., created
another daytime hit, Dr. Phil, in 2002. There's more--Oprah is the co-founder of
Oxygen Media, which operates a 24-hour cable television network for women. She
also produces Oprah & Friends on XM Satellite Radio. In January, Oprah announced
plans to launch the Oprah Winfrey Network--OWN--in the second half of 2009 on
the Discovery Health Channel. From Broadway producer to actress to
philanthropist, there seems no limit to what Oprah can do.